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DMO Nanjo
DMO Nanjo Inc. is the public-private destination management company of Nanjo City, Okinawa.
Nanjo City is home to sacred places, coastal landscapes, living traditions and local businesses that carry the memory of the Ryukyu Kingdom into the present. DMO Nanjo works to connect these local assets with sustainable destination management, so that tourism-related activity supports cultural continuity, local business and the next generation of the community.
Mission
Our mission is: “To carry the place of beginnings into the hands of the next generation and the local community.”
In Japanese, the mission is expressed as: 「はじまりの場所を、次の世代と、地域の手へ。」
DMO Nanjo also uses the tagline 「『観光』を『感幸』に」. The word “kankō” normally means tourism; here, the expression written as 感幸 is used by DMO Nanjo to describe a form of tourism that brings meaningful value back to the local community.
About DMO Nanjo
DMO Nanjo Inc. began operations in January 2026. On April 1, 2026, it integrated the former Nanjo City Tourism Association. The company is funded by Nanjo City and local companies, and is based within Nanjo City Hall.
| Legal name | DMO Nanjo Inc. |
|---|---|
| Location | 1870 Shinzato, Sashiki, Nanjo City, Okinawa, Japan |
| Representative Director | Atsushi Chinen |
| Capital | JPY 40,000,000 |
| Main activities | Tourism data collection and analysis; tourism strategy planning, implementation and evaluation; information and promotion; consensus-building; revenue-generating projects using local resources |
| Shareholders | Nanjo City and local companies |
What we do
DMO Nanjo works on tourism data and reports, digital tourism information infrastructure, visitor guidance, local business collaboration, cultural resource conservation and projects connected with Sefa-utaki, one of the component sites of the World Heritage property “Gusuku Sites and Related Properties of the Kingdom of Ryukyu.”
The organization separates visitor information from corporate information. For practical travel information, visitors should refer to the Nanjo City tourism website. For organizational information, media inquiries, business partnerships, data inquiries or procurement-related matters, please use the relevant pages on this site.
Transparency and data
DMO Nanjo plans to publish tourism statistics and monthly reports with clear definitions, sources and update dates. The goal is to provide reliable information that can be referenced by local businesses, public institutions, researchers and media organizations.
